Miami Beach Swim Week Is Back

Miami Swim Week is back, and this year it’s bigger than ever. Casting models, styling looks, arranging hair and makeup – this is all just par for the course for some of swimwear’s most established and up and coming designers. Swimwear obsessives, magazine editors, bloggers and the fash pack will all be heading to South Beach this week to watch the designers unveil their new collections with the event marking the start of the resort wear season.

The sexy and sleek world of swimwear will descend down onto SOBE, the self-style home of all things new and upcoming in the exotic world of swimwear. It is not just catwalks that Miami swim week is so famed for, expect to find a host of trade shows, poolside designer parties and presentations alongside the shows to help whip retailers and international press into a swimwear frenzy. This year is especially diverse, with a record amount of new and up and coming swimwear and accessory designers showing off their styles. To the point where the demand was so strong to exhibit here, that show organisers had to turn some designers away whilst additional venues with larger capacities have been sourced to show the various swimwear collections such as the space at the Soho Beach House hotel.

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